Who are WWF Fundraisers?
People just like you! People who want to do their bit to leave this world a better place than they found it. A community of smart, motivated and passionate folks. Whether it’s an endangered species such as the Koala that you want to see survive or a precious place like the Great Barrier Reef that you want to help protect – we want to empower you to take a stand.
How do I apply to fundraise for WWF-Australia?
You can create a fundraising page for WWF-Australia by heading to https://fundraise.wwf.org.au/home, selecting the fundraising category that suits you best and registering to create a fundraising page.
All donations will be recorded on your page, and each of your supporters will automatically receive a personal ‘thank you’ and a receipt for tax purposes. For assistance with setting up your page, contact our team by emailing CommunityFundraising@wwf.org.au.
Planning on raising your funds offline? Don’t worry! The registration process remains the same.
Refer to the next step to find instructions on banking your funds.
We are here to support you every step of the way and ensure your fundraiser is a success!
I’ve raised some money for WWF, how can I make my donation?
Thanks so much for your generosity, we really appreciate your support! You can donate your funds through your online fundraising page.
Alternatively, you can bank your funds to WWF via a bank deposit. Please send us an email CommunityFundraising@wwf.org.au so we can provide you with your unique reference number.
Raised your funds offline and forgot to register? Reach out to our team for further details by emailing CommunityFundraising@wwf.org.au. Please let us know how you raised the money and remember to include your name and address so we can send you a thank you letter and receipt.
What are the steps to get started?
- Come up with your event idea.
- Read our Community Fundraising Guidelines.
- Register your fundraiser by heading to https://fundraise.wwf.org.au/home, selecting the fundraising category that suits you best and following the registration process to create your fundraising page.
- Access your fundraising resources – these can be found in your account once you’ve completed your registration.
- Let us know how your fundraising is going. We love to hear from our fundraisers. Send your photos and stories to CommunityFundraising@wwf.org.au. You never know, you could become a WWF superstar! We are always looking for inspirational stories to feature in our magazine and on our website*.
- Raised funds offline? Bank your funds by donating directly through your fundraising page or depositing your funds via a bank deposit. Reach out to our team for more information by emailing CommunityFundraising@wwf.org.au
- Sit back and relax knowing that you've just made a real contribution to protecting endangered species and nature.
* We'll always ask your permission before using your name or any of your photos in our publications. Our dedicated staff will guide you through the process, provide you with tools to make things easier, and be there to cheer you on.
What is included in the WWF Fundraising Resources?
The WWF Fundraising Resources include everything you need to make your fundraising activity a success. It comprises a fundraising guide, event poster templates, social media assets, a receipt registry form (offline fundraisers only) and much more. If there is something missing that you need to make your fundraiser a success, please get in touch.
Does WWF-Australia need to know about all fundraising activities organised on its behalf?
WWF is legally required to authorise all fundraising activities. Please register your fundraising activity here or contact us to obtain an Authorisation to Fundraise by emailing CommunityFundraising@wwf.org.au or calling +61 448 099 103.
Can I begin my fundraising activity before it has been approved by WWF-Australia?
WWF-Australia must approve all fundraising applications prior to commencement. This is to ensure that all fundraising activities are safe and represent WWF appropriately, upholding our values and brand. We are also here to support you with your planning.
Can I collect donations in my street and door to door?
WWF-Australia does not endorse any fundraising activity organised by a third party which involves telemarketing, door knocking, open bucket collections, violent or dangerous activities, or any activities that do not fit with WWF’s missions and goals.
If you wanted to ask your neighbours (that you have an existing relationship with) for their support, please ensure you know they are expecting you and it is not an unsolicited request of support.
Can WWF-Australia help organise and/or promote my fundraising event?
WWF is unable to take a coordination role in the fundraising activity. This includes financial management, human resources, marketing, promotion, operations, sponsorship, procurement and soliciting of prizes and auction items. Where possible, advice and support will be offered.
I want to run a fundraising event at my school. Can you send me some items to sell or hand out on the day?
As a charity, with limited resources, we work towards ensuring our supporter donations are directed to our conservation projects. To register your event, please fill in our registration form, by visiting https://fundraise.wwf.org.au/. Once your event is approved, you will be able to access our suite of fundraising resources to help with your event and be issued with an authority to fundraise which will support you with seeking sponsorship from your school community and/or local businesses. If you require further supporting material, reach out to our team by emailing CommunityFundraising@wwf.org.au.
Can I use the WWF-Australia name and logo for my fundraising event?
WWF must always be identified as the ‘beneficiary’ of the fundraising activity. As the third party Fundraising Coordinator, you have no right to the names ‘WWF-Australia’ and ‘WWF’ or the use of the WWF logo. The fundraising activity may be promoted as ‘proudly supporting WWF-Australia’. Approved branded templates will be supplied. No variations of these will be approved. You can find more information in our Community Fundraising Guidelines.
I am having problems with my fundraising. Can you help?
Our Community Fundraising team is available to provide tips and support where needed. Send us an email to CommunityFundraising@wwf.org.au or call +61 448 099 103 and we’ll help!
Can I deduct expenses from monies collected in fundraising?
Expenses can be deducted from the proceeds of the fundraising activity, provided they are properly documented. As the Fundraising Coordinator, you must ensure expenses do not exceed more than 40% of the total funds raised and be able to provide evidence of what expenses were incurred.
Can WWF-Australia isue tax-deductible receipts to my donors?
All donations made to your online fundraising page over $2 will automatically receive a personal ‘thank you’ and a receipt for tax purposes via email.
If you are raising funds offline, individual receipts for taxation purposes can be issued by WWF if a supporter makes a donation of $2 or more and proceeds from the fundraising activity have been received. Please complete the Receipt Registry found in your fundraising resources. When a supporter has received goods or services in return for money given (e.g. purchased raffle tickets, event entry), a tax-deductible receipt cannot be issued.
Am I covered by WWF-Australia's Public Liability Insurance?
WWF is unable to provide public liability insurance to cover community fundraising activities, the Fundraising Coordinator, or their supporters.
Can WWF-Australia provide a representative to attend my event?
A representative from WWF may be available to attend your fundraising activity however the request must be made well in advance of the event. As we are a small team, we can’t guarantee we will be able to have a staff member attend but we love seeing our fundraisers in action so will do our best to have someone present.
Reach out to our Community Fundraising team for more information by emailing CommunityFundraising@wwf.org.au.
Do I need insurance or permits for my event?
The Fundraising Coordinator is required to obtain and maintain any necessary insurance, permits, licenses, consents and authorisations required for the activity. For example, permits may be required by councils and shopping centres for events on their grounds; and state / territory government permits may be required to conduct raffles or prize draws. There are also regulations relating to liquor licensing and preparation of food. State / territory guidelines vary. Please check with the relevant governing body for details.
Please contact WWF for advice and support if required by emailing CommunityFundraising@wwf.org.au.
Can I promote my event to the media?
WWF cannot undertake media relations for the Fundraising Coordinator. All media materials and media releases must be approved by WWF prior to distribution. Please get in touch if you are keen to get media involved in your activity so we can be across your plans by emailing CommunityFundraising@wwf.org.au.
Can WWF-Australia promote my event on their social media channels?
WWF-Australia is unable to promote your event on our social media channels. We do however encourage you to post and tweet using our officially approved and aligned hashtags - #TeamPanda and @wwf_australia. Share your fantastic efforts via your social media pages so we can see how it went!
Organising an event open to the general public? Send an email to CommunityFundraising@wwf.org.au with details of your event, and we can look at potentially featuring this on our events page.
What are the legislative obligations for my fundraising activity?
Your fundraising activities must be legal, complying with Australian Federal and State Laws.
Your fundraising activity or event must comply with all legislative and local government requirements and have all appropriate permits, licenses and insurance for fundraising in the state and/or territory where the activity is to be held -all obtained before the event has been promoted.
You are required to seek the required permits relating to activities such as raffles, lotteries, auctions.
Please contact your state's office for further information and to apply for permits:
I have more questions. Who should I contact?
You can contact our Community Fundraising team by emailing CommunityFundraising@wwf.org.au or calling +61 448 099 103.